Extended Reality (XR): The New Reality for Business
We are on the threshold of a compelling, expansive and imagination-inspiring time in which our experiences and our reality will be extended through the merging of the physical and virtual world, fundamentally changing the way we live, work and play.
Extended Reality (XR), which includes Virtual Reality, Augmented Reality and newly-developed immersive technologies, connects and engages customers at deeper, more meaningful levels. It helps employees improve their productivity and performance, and it creates entirely new ways for people to experience the world around them.
Worldwide spending on XR is forecast to reach $17.8 billion in 2018, and worldwide spending on XR products and services will continue to grow at a similar rate through 2021. Extended Reality is poised to disrupt modern businesses by means of offering customers an immersive experience in ultra-personalized convenience. This is not science fiction – this is the new reality.
This Disruption Series event will examine the various forms of Extended Reality and what business leaders need to know about the blurring of lines between the digital and physical worlds. Event will conclude with hands-on product demos.
About our speakers:
Juan Alvarez--Texas Instruments
Juan Alvarez is an Advanced Display Technologies manager with Texas Instruments DLP® Pico™ Products and has worked in the display technology industry for over 10 years. He holds a production engineering degree from EAFIT University in Medellin, Colombia and a Master of Business Administration from SMU in Dallas, Texas. He has held a number of leadership positions since joining TI in 1999 and has authored a wide variety of technical articles, white papers, blogs, and online videos, including a recent online training video for Wearable Displays with TI DLP Pico technology. In his spare time, he enjoys spending time with his wife and two children.
Lance Loesberg, BigLook360
Lance Loesberg has an impressive track record with over 20 years of extensive hands-on experience in creating and developing innovative, interactive immersive content, virtual reality (VR) systems and technology enterprises. As one of the world’s foremost VR expert’s, he pioneered and was responsible for the launch of the first ever immersive VR 360° video application for commercial use in 1999. Prior to founding BigLook360 Loesberg was a co-founder and Executive Director of San Diego, California based Decision Sciences Corporation (DSC). He was instrumental in the development of DSC with its core focus of developing 21st century technology to detect potential nuclear threats and counter terrorism. Lance earned his BS degree from Arizona State University.
Dr. Ryan McMahan, UT Dallas
Dr. Ryan P. McMahan is an Associate Professor of Computer Science and of Arts, Technology, and Emerging Communication at UT Dallas. He directs the Future Immersive Virtual Environments (FIVE) Lab, which focuses on using immersive virtual reality (VR) technologies to promote learning and training. He is the recipient of a National Science Foundation (NSF) Faculty Early Career Development (CAREER) Award, the 2016 UT Dallas Provost’s Award for Faculty Excellence in Undergraduate Research Mentoring, and an Erik Jonsson School of Engineering and Computer Science Outstanding Faculty Teaching Award. He is an Associate Editor for the International Journal of Human-Computer Studies, has served on numerous conference and program committees, is a co-author of the essential 3D User Interfaces: Theory and Practice, Second Edition VR textbook, and has authored numerous journal and conference papers. Dr. McMahan received his Ph.D. in Computer Science and Applications from Virginia Tech in 2011.
Jerome Stembridge, Samsung Business
Jerome Stembridge is a Senior Solutions Specialist with Samsung Electronics for Mobility and Enterprise Solutions. Jerome has extensive experience in solving cross-vertical business challenges with proven results. With over 20 years in the wireless industry he is and expert in the areas of Mobility Strategy, Connected Technologies, IoT, Business Critical and Mission Critical Proactive Services with a practical knowledge in industry standard IT best-practices.
Dr. Carrie Straub, Mursion
Dr. Carrie Straub, Executive Director of Education Programs and Research: Dr. Straub is responsible for leading the design and implementation of virtual reality immersive learning among Mursion’s 80+ partners in higher education. Dr. Straub provides guidance and consultation to faculty, researchers, and other educators about how to best leverage virtual reality simulation to elevate communication skills for high-stakes professions. Previously, she was the Research Director for TeachLivE, the project at UCF that originally developed and tested the core technology utilized by Mursion. In that capacity, she planned, directed, and coordinated activities for a $1.5M national research project funded by the Bill & Melinda Gates Foundation to discover whether training in the virtual classroom could produce measurable changes in teacher practices and outperform more traditional professional development methods.