Marketing consulting firm providing executive branding and digital marketing services. Fusing personal branding & digital marketing techniques to accelerate business and personal growth.
Developing trust and influence for executives is the core focus of Wickpoint. The Internet, mobility and social media have upended traditional command and control marketing. The pendulum has shifted dramatically to individuals. Individuals as consumers and individuals as the voice of the company.
Some companies have adapted to this evolution. Many have not. And senior executives are most guilty of not embracing this new era. Some may feel there is no need, others are fearful, but most lack the time and resources.
Wickpoint was founded by Grant Wickes, a strategic digital marketing executive and advocate of relationship selling.
Executive branding tips the marketing approach around. While corporate marketing develops and delivers product and brand marketing, Wickpoint creates on-going ''digital personal connections'' for its leaders. Aligned with corporate objectives, but humanizing the message to develop trust and credibility with customers, prospects and employees.
In the end, people do business with people they like and trust. Executive branding will accelerate you and your company's growth.
Near intersection of Hwy 75 (Central Expressway) and Legacy Drive in Plano